SM City Cebu Towers is located within the newly redeveloped SM City Cebu North Wing complex in the North Reclamation Area, integrated with new retail offerings and the latest National University (NU) campus.

SM Offices, a business unit of SM Prime Holdings, Inc. (SM Prime), is set to add more than 60,000 square meters of leasable space in Cebu City by fourth quarter of 2026, tapping into the Philippines’ fastest-growing regional office market outside Metro Manila.

The development, SM City Cebu Towers at A. Soriano Avenue in the North Reclamation Area, targets traditional corporations and business process outsourcing firms seeking superior in-city alternatives to the capital’s higher costs and congested roads, according to Alexis L. Ortiga, vice president and head of SM Offices.

Cebu accounted for 150,000 square meters, or 55% of provincial office take-up in 2025, representing 33% year-on-year growth, data from property consultant Leechiu Property Consultants show.

“Cebu is a major economic hub because of its strong infrastructure, exceptional talent pool, and complete business ecosystem,” Ortiga said. “SM City Cebu Towers is meant to support this growth by providing well-managed high-quality and well-connected office spaces that meet the evolving needs of businesses expanding in the region – sans the traffic.”

The project sits within the redeveloped SM City Cebu North Wing complex, which integrates retail facilities and a National University (NU) campus. The location offers easy access to South Road Properties and Mactan-Cebu International Airport, along with close proximity to the port area and government centers.

SM Prime is pursuing mixed-use developments combining offices, residences, retail, education, MICE facilities and leisure spaces across the country. The strategy aims to create efficiency for tenants while supporting employee retention through integrated amenities.

The adjacency to NU also enables office locators to forge direct recruitment pipelines and training partnerships with graduating students, reducing hiring costs and lead times.

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